La Fourmi Bionique produces a unique range of gourmet granola cereals. Refined and distinctive, our nourishing granola blends incorporate the beneficial properties of natural herbs such as the smooth texture of slippery elm or the fresh fields smell of marigold petals.
Our recipes are created to get the best out of nature and provide exceptional nutrition. No flavourings or colorants are used. So you really can get your day off to a healthy and balanced start, give your body the nourishment it needs and yourself a delicious treat.
The President and Founder
Geneviève Gagnon has two bachelors degrees, one in psychology and one in communications. After working in public affairs and then as a consultant, she focused on event planning. So how did this communications specialist make the leap to being an entrepreneur? Raised in a family of entrepreneurs, she yearned to create and manage a business reflecting her values and based on her passion for food, cooking and culinary pleasures. Passionate about breakfast-time, Geneviève decided to develop a recipe for cereals combining taste with good health. Her biggest fans, her friends, encouraged her to explore this idea further. Meanwhile, a herbalist friend suggested various combinations of herbs. Several test runs later and La Fourmi Bionique family of granola blends was born.
Vice president marketing
Valérie Anne, Geneviève's identical twin, studied in the arts field and then built a career in marketing. She joined La Fourmi Bionique in January 2005, rapidly becoming an indispensable resource for the development of new markets. She has proven to be a dedicated, committed partner making an enormous contribution to the development of the company in the space of just one year.
Awards and grants
In 2004 Genevieve was the winner of the "Défi entrepreneur extrême" organised by the Montreal
Junior Chamber of Commerce. She also won first prize in the manufacturing category at the local
and regional level of the 6th edition of the Annual Quebec Entrepreneurship Contest
(Concours québécois en entrepreneurship). The Mayor of Montreal’s Youth Foundation (FMMJ)
awarded a grant for her business venture and the CDEC Plateau Mont-Royal provided a business start-up grant.
In June 2005, the Canadian Foundation for Young Entrepreneurs lent their financial support to the business
development ambitions of La Fourmi Bionique.
In October 2005, La Fourmi Bionique was finalist in the 2005 Desjardins Young Entrepreneur Contest (Prix Desjardins Jeunes Entrepreneurs) - Western Quebec. In addition, thanks to the program Synergie Entreprise de l'Office Franco-québécois pour la jeunesse (OFQJ), La Fourmi Bionique was awarded two grants to carry out a trade mission to France in November 2005.
In March 2006, La Fourmi Bionique came in the 10 best finalists in the Montreal Anges Financiers
contest organised by the JCCM and the FMMJ. The same evening La Fourmi Bionique won the
Financial SunLife Coup de Coeur prize.
http://www.angesfinanciers.qc.ca/fr/soiree.html
In October 2006, thanks again to the Synergie Entreprise de l'Office Franco-québécois pour la jeunesse (OFQJ) program, La Fourmi Bionique obtained two grants to conduct a second trade mission to France. In February 2007, the company won the OFQJ prize for the excellence of its trade mission report.
The three sisters: Valérie Anne, Nathalie and Geneviève Gagnon
La Fourmi Bionique is particularly proud to have won the 2007 CYBF National and Québec Best Business Award from the CYBF Chairman's Awards.
In May 2008, Genevieve Gagnon won the Young Entrepreneur in Quebec- Small Business in the ARISTA Provincial Competition organised by the Jeune Chambre de commerce de Montréal.
